Sports API

Top 9 Sports Tech Startups in India

July 22, 2025

10 min read

Sports in India are changing fast! It’s no longer just about playing on the field. Athletes, fans, and enthusiasts are using new technology to transform how we play, watch, and enjoy sports.

From fantasy sports platforms with millions of users to innovative sports solutions, sports tech in India is booming. With more people using smartphones, affordable internet, and a growing love for digital sports, the Indian sports tech market is set to grow rapidly!

What’s exciting about this revolution in 10 sports tech startups in India is how these companies are solving India-specific challenges through innovative technology. They’re building platforms that work on affordable smartphones, creating content in regional languages, and bringing fans together around sports they love. Instead of copying global models, they’re rethinking sports tech to fit India’s needs.

This guide explores India’s most innovative sports tech startups leading the way. We’ll look at companies transforming fantasy sports, improving sports analytics, and creating new ways for fans to connect with their favorite games. Whether you’re an investor, an entrepreneur, or just a sports fan, this deep dive into India’s sports startup scene will give you a glimpse into the future of sports in the country.

What is a Sports Tech Startup?

A sports tech startup is a company that uses technology to improve the sports industry. These companies focus on things like performance tracking, fan engagement, fitness, fantasy sports, sports betting, athlete development, and management tools.

They find problems in traditional sports and create tech solutions to fix them. For example, they might make apps to connect fans with their favorite teams, wearable devices to track athletic performance, or platforms for fantasy sports. They also develop tools to help coaches analyze player performance using data.

The great thing about sports tech startups is that they make sports services and information more accessible to everyone. They help connect fans with sports, give athletes better tools for training, and make the sports world more data-driven and open to all.

Why Sports Tech is Important in India

India’s sports technology sector is growing fast and becoming increasingly important. With a population of 1.4 billion, rising incomes, and widespread digital adoption, the country offers huge opportunities for sports tech innovations.

India’s traditional sports infrastructure has faced challenges like limited facilities, lack of proper training resources, and few ways for fans to stay engaged. Sports tech startups are solving these problems with smart, scalable solutions that don’t need big investments in physical infrastructure.

While cricket remains the main focus due to its popularity, sports like Soccer, Cricket, and basketball are also gaining attention. Different regions in India have unique sports interests, opening doors for specialised solutions in sports technology

9 Best Sports Tech Startups in India

1. Dream11

Founded Year & Location: 2008, Mumbai

Core Offerings / Products: Dream11 is India’s biggest fantasy sports platform. It lets users create virtual teams for cricket, football, kabaddi, basketball, and hockey. You can compete with millions of others based on how real players perform in matches.

Notable Achievements / Partnerships: Dream11 became the title sponsor of IPL 2020, a big moment for fantasy sports in mainstream sports. With over 130 million users, the platform has paid out more than ₹8,000 crores in winnings.

Overview: Dream11’s journey is amazing! It started as a fantasy cricket platform and is now India’s biggest gaming unicorn. With its smart technology and easy-to-use app, it has brought fantasy sports to millions in India. Now, by expanding into global markets, Dream11 is showing the world the power of Indian sports tech.

2. MPL (Mobile Premier League)

Founded Year & Location: 2018, Bengaluru

Core Offerings / Products: MPL is a mobile gaming platform with fantasy sports, casual games, and esports tournaments. It has over 60 games like fantasy cricket, rummy, chess, and fruit chop, creating a diverse gaming ecosystem.

Notable Achievements / Partnerships: MPL has secured partnerships with major cricket teams and has become the official partner of several sporting events. The company has raised over $290 million in funding and achieved a valuation exceeding $2.3 billion.

Overview: MPL’s approach to combining fantasy sports with casual gaming has created an incredibly engaging platform! Their strategy of offering multiple gaming options keeps users active throughout the year, not just during cricket seasons. The platform’s focus on regional languages and localised content has helped them capture markets across tier-2 and tier-3 cities.

3. WinZO

Founded Year & Location: 2018, New Delhi

Core Offerings / Products: WinZO is a gaming platform with over 100 games like fantasy sports, card games, and casual games. It supports 12 Indian languages and focuses on regional content and games that match local cultures.

Notable Achievements / Partnerships:WinZO has over 75 million registered users and has distributed more than ₹1,800 crores as winnings. The platform has successfully expanded to international markets including the United States.

Overview: WinZO understood that language barriers were stopping many Indians from enjoying gaming platforms. By offering games in regional languages and creating content that connects with local cultures, they reached new audiences. This focus on local content has made them very popular in smaller cities and rural areas.

4. My11Circle

Founded Year & Location: 2019, Mumbai

Core Offerings / Products: My11Circle is a fantasy sports platform mainly for cricket, but it also includes football and other sports. It has fun features like “Beat the Expert” challenges and special tournament formats.

Notable Achievements / Partnerships: Backed by Games24x7, My11Circle has established partnerships with major cricket leagues and has become an official partner of several IPL teams. The platform has gained significant market share in the competitive fantasy sports space.

Overview: My11Circle stands out by focusing on a great user experience and fun game formats. Their “Beat the Expert” feature lets users compete against cricket experts, making fantasy gaming both exciting and educational. With its simple design and accurate sports data, the platform has built a strong fan base.

5. Junglee Games

Founded Year & Location: 2012, Gurgaon

Core Offerings / Products: Junglee Games operates multiple gaming platforms including Junglee Rummy, Howzat (fantasy cricket), and various casual games. They focus on skill-based games and have built a comprehensive gaming ecosystem.

Notable Achievements / Partnerships: The company has over 25 million users across its platforms and has established partnerships with major sports leagues. They’ve expanded internationally and operate in multiple countries beyond India.

Overview: Junglee Games creates fun, skill-based games that keep players hooked! With a variety of games, they don’t rely on just one type. By focusing on skill instead of luck, they’ve overcome regulatory challenges. Their international growth shows how popular Indian gaming ideas are around the world.

6. Sportskeeda

Founded Year & Location: 2009, Chennai

Core Offerings / Products: Sportskeeda is a sports website that shares news, analysis, live scores, and fantasy tips for many sports. They provide content in different languages and cover both Indian and international sports.

Notable Achievements / Partnerships: Sportskeeda is one of India’s biggest sports media platforms, getting over 100 million page views every month. They work with major sports leagues and are active on social media.

Overview: Sportskeeda has grown from a basic sports news site into a full sports platform! By offering expert fantasy tips along with regular sports news, they’ve created new ways to earn money. Their move into video content and social media has also helped them connect with younger audiences who enjoy sports differently.

7. FanCode

Founded Year & Location: 2019, Mumbai

Core Offerings / Products: FanCode provides live sports streaming, sports merchandise, match tickets, and sports news through a single platform. They focus on multi-sport coverage and have exclusive streaming rights for several international sports events.

Notable Achievements / Partnerships: FanCode now has exclusive rights to stream several international cricket series and other sports events. It combines watching sports with shopping for sports gear, offering a unique experience.

Overview: FanCode is changing how sports fans in India enjoy their favorite games! They offer live streaming, merchandise, and ticketing all in one place, making it easier for fans to stay connected. Their Sports Data Feeds also give real-time stats and insights, making the experience even better.

8. Footrax

Founded Year & Location: 2020, Mumbai

Core Offerings / Products: Footrax makes football data simple and accessible for Indian fans and analysts. They provide detailed match analysis, player stats, and tactical insights to help everyone better understand the game.

Notable Achievements / Partnerships: Despite being relatively new, Footrax has established partnerships with football clubs and has gained recognition for their innovative approach to football analytics in the Indian market.

Overview: Footrax is taking sports analytics in India to the next level! They focus on football, a sport that’s becoming more popular with Indian youth. By sharing detailed player stats and game analysis, they’re helping fans learn more about football and supporting the sport’s growth in the country.

9. Playo

Founded Year & Location: 2015, Bengaluru

Core Offerings / Products: Discover new sports, connect with like-minded enthusiasts, and easily book facilities to take your game to the next level..

Notable Achievements / Partnerships: With over 1 million users and partnerships with local clubs, we’re connecting communities and fostering collaboration like never before..

Overview: Playo is a platform designed to connect sports enthusiasts, making it easier to find like-minded players and playing partners for a variety of sports. It also simplifies the process of booking sports facilities, ensuring that users can focus on enjoying the game without the hassle of logistical challenges. Beyond its practical features, Playo fosters community engagement by bringing people together through shared interests and actively supports grassroots sports development.

Key Focus Areas for Sports Startups In India

India’s sports startup ecosystem is diverse, with companies working in different areas to meet the unique needs and opportunities of the Indian market.

Fantasy Sports and Gaming: This is the biggest segment, thanks to India’s love for cricket and more people using smartphones. Fantasy Sports Apps now include social features and multiple sports, making them more engaging than ever.

Sports Analytics and Data: The demand for better sports data analysis is growing. Sports Analytics Startups in India are helping teams, players, and fantasy sports platforms by providing useful insights. This has created opportunities for companies that collect and share reliable sports data.

Fitness Technology: More urban Indians are focusing on their health, leading to growing demand for fitness apps, wearable devices, and personalized training plans. The COVID-19 pandemic has boosted the use of home fitness technology.

Sports Media and Content: With traditional media being disrupted, there’s enormous opportunity in creating engaging sports content, live streaming platforms, and community-driven sports discussions.

Sports Commerce: Integrating merchandise sales, ticketing, and sports experiences with digital platforms is creating new revenue streams and enhancing fan engagement.

Future of Sports Startups in India

The future looks promising for sports tech startups in India. Emerging technologies like AI, AR/VR, and blockchain are set to further revolutionize how sports are played and consumed. As more people shift to digital platforms, startups will play a central role in shaping personalized and data-driven sports experiences.

Moreover, as regulatory frameworks become more defined, we can expect better user trust and ecosystem maturity. Companies offering solutions like Fantasy Sports API, Sports Data API, and Sportsbook API Integration will find increased demand in a more sophisticated market.

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Conclusion

India’s sports tech industry is where digital innovation meets a love for sports. The top startups in this space are not only changing the way we play and follow sports but also transforming the experience for fans and athletes. From Fantasy Sports Apps to smart wearables, the opportunities in this field are growing fast.

As these startups expand in India and beyond, they’re playing a big role in the sports world. For entrepreneurs, investors, and sports lovers, this is an exciting time to get involved — and if you’re ready to explore potential partnerships or investments, now is the perfect time to book a meeting with a leading sports tech startup.

Frequently Asked Questions

1. What are sports tech startups?

These are companies that use technology to enhance or innovate various aspects of the sports ecosystem including performance, fan engagement, data analysis, and media.

2. Which is the biggest sports tech startup in India?

Dream11 is currently the biggest in terms of user base and valuation.

3. Are fantasy sports legal in India?

Yes, fantasy sports involving skill-based outcomes are legal in most Indian states.

4. How can I invest in sports tech startups?

You can look at angel investing platforms, VC funds focused on sports, or even explore equity crowdfunding if available.

5. What is the role of analytics in sports startups?

Analytics is central—it helps teams, players, and fans make informed decisions by leveraging data from performance metrics, match stats, and user engagement.